How to Brand Personalised T-Shirts


Very trendy all over the world are Tshirts branded with lettering, numbers and/or messages. These are often called TypoTees which contains any message using some sort of font.

So now you have a message you want on your own Tshirt… Something really unique to you, how do you go about getting it onto the Tshirt?

Will it look good? Will it last? Is this just an at home Tshirt for you, a gift or are you thinking of launching your own clothing range? Take a look at the methods in which you could brand your TypoTee….

If you are doing bulk printing to sell specific messages then you would silkscreen your message with ink onto the garments. These are economical to print in large quantities, however over time the ink will start to crack, wash after wash.

Silkscreen is also limited to specific or standard colours, so you cant mix or make gradient (fading) colours or fancy designs. It’s plain straight forward print, which is usually used for uniforms or promotional clothing at events to indicate company details or things like “Crew”.


Poli-flex is a specific vinyl made to adhere to material when heat is applied, using a heat press. Poliflex is very durable and lasts much longer than silkscreen printing and does not crack, provided that the washing instructions are adhered to, ie no tumble drying or ironing as the heat will remove the vinyl from the garment.

The lettering or image has to be cut out to shape and then peeled and applied so although there’s usually no setup costs, it is very time consuming, thus these are need used for bulk branding as it does not get cheaper the more you do. You still have to cut out each design and the peel it before you can press it. This method of branding is ideal for small orders and personalised orders where only one or two is required. Such as My King and My Queen matching sets.

Poli-flex comes in a range of standard colours, as well as bright neon colours, glitter, foil, flock (has velvet-suede feel) and so much more. Which can make creating the most hip Tshirt design so easy with no setup costs compared to silkscreen Tshirts.


Embroidery is the stitching of cotton in a pattern to form the lettering, logo and/or image. It has the best quality and the most durable when it comes to reusing and washing, however due to setup costs and stitching counts, it does make it very expensive for very large branded such as message working. Thus this would much rather be used for logos that are pocket sized, ideal for Corporate Clothing.

Dye Sublimation is also ideal for small or personalised orders, however this is not just for lettering or mono-colour designs, it gives you full colour capacity to print anything, such as logos, designs, art, photographs and more.

Dye Sublimation also offers branding on a wide range of products, not just clothing such as mugs, bags, jewellery, notebooks, plates, coasters and so much more.


A new trend that has presented itself is Flex Soft. It’s a specific paper which is printed with black toner and then heat pressed with a special glue paper in the shape of the design and then pressed onto a garment and only the colour of the Flex paper is left behind on the garment in the shape of the design. No peeling (weeding) is required at all.

This is much faster than cutting Poli-flex and can have really intricate and/or complicated designs. These do come in standard colours, neon as well as Silver/Gold.

This takes personalised message onto Tshirts to a whole new level, especially with an ever growing font collection out there.

Should you require any of the above, please feel free to visit our website or send us an email


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